Double good news for Melbourne right after the Formula 1 circus hit town for the Australian Grand Prix -- not only has it has surged past Sydney on visitor numbers, but it has also spawned a YouTube viral sensation.
Credit goes to Victoria?s ?Play Melbourne? campaign, which launched last year in a bid to raise the profile of Australia?s second city.
Aside from giving away free air tickets to Melbourne every week, the promo has also been running a quirky video highlighting what organizers see as the ?fun? aspects of life there.
The flick shows a group of flighty young visitors racing through the city, finding delight and surprise in equal measure.
Lashings of funBacked by more than a million YouTube views, that?s something those pulling the strings clearly believe matters to incoming travelers.
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