Zurmo open source CRM app pins its hopes on gamification

The backers of a new open source CRM application called Zurmo are hoping to stand out in a crowded field via the use of gamification, the notion of applying gamelike design principles in an effort to make users engage more closely with a product.

Source: http://www.infoworld.com/d/applications/zurmo-open-source-crm-app-pins-its-hopes-gamification-194439

ashley hebert gabby giffords marisa miller