by CNNGo staff
As any advertising guru worth his online college travel marketing diploma will tell you, the secret to attracting travelers to a destination and filling hotel rooms is to embellish the goods without lying.
But don't listen to us. The great "godfather" of advertising David Ogilvy put it far more eloquently: "Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."
That doesn't mean marketers aren't averse to stretching the truth, all the while adhering to the most important rule of all: never, ever mention a destination's shortcomings.
The marketing game has spawned plenty of tricky phrases and deceptive wording that travelers can easily misinterpret.
To help sort through the fluff, we've translated some of the most common travel advertising parlance, using personal experience.
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Source: http://rss.cnngo.com/~r/cnngo/~3/bX5K9x5awDk/deciphering-travel-marketing-lingo-911627
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